When it's the "IMAX" at the AMC Empire 25 on 42nd Street in NYC.
Don't get me wrong, it's a pretty big screen.
But it's NOT the insanely big IMAX at the AMC Loews Lincoln Square 13 on 68th & Broadway.
And if you're going to pay $17.50 for a fucking IMAX movie ticket, you should probably go to the truly massive IMAX theater on 68th Street as opposed to the bare-minimum IMAX theater on 42nd Street.
I'm just saying. It's a lot of money.
A rant from Aziz Ansari explaining things further here.
Detailed article from the LF Examiner.
Consider this your last warning.